PESHAWAR: The President House was illuminated pink Wednesday night in commemoration of the ongoing PINKtober breast cancer awareness drive and to acknowledge Pink Ribbon Pakistan’s efforts in raising awareness and working to provide advocacy and healthcare services to the patients and potential victims.

The event was a collaboration of President House administration and Pink Ribbon Pakistan; with special interest of President of Pakistan Dr Arif Alvi, says a press release. At the occasion, the president and other administration also expressed their views  over this extremely critical health issue of the Pakistani women and applauded Pink Ribbon’s campaigning of over one and half decade.

By turning pink for the lifesaving cause, which is concerning more than 10.2 million Pakistani women with high risk of breast cancer, the President House showed complete support to Pink Ribbon and pledged to help the organization eradicate this fatal disease and reduce the resultant female mortality.

Talking to the media on the illumination event, Mrs. Arif Alvi, said, “Pink illumination of the President House is a part of Pink Ribbon’s national breast cancer awareness drive and we vow to extend full aid to the organization in their struggle to educate the society on this important issue and provide healthcare facilities to the sufferers”.

CEO Pink Ribbon Omer Aftab told,” it is indeed an honor for us to illuminate the President House for such a noble cause. Thousands of precious lives are lost every year due to ignorance, late diagnosis and myths related to the breast cancer.”

“Despite the fact, that out of all the type of cancers, breast cancer is the only cancer that can be cured successfully if diagnosed at early stage, whereas it is so unfortunate that this cancer alone claims 40,000 lives every year,” added Omer.

Aftab told that with the support of the higher authorities like President House, the organization is committed to not only spread its outreach in the society but also build a chain of breast cancer hospitals across the country and the first one is already underway in Lahore.

The Pink Ribbon CEO paid special thanks to the president for his permission and special interest in the event and he vowed to spread the wings of his forum to reach out to maximum number of women in Pakistan and sensitize them to adopt the preventive methods like Breast Self-Examination (BSE) and breast screening.

The Pink Ribbon Hospital, the first of its kind in Pakistan, is near completion and as per the organization’s spokesperson, the state-of-the-art medical facility will be partially operational by July 2019. This will serve more than 40,000 patients annually.

October is celebrated as breast cancer awareness month globally and Pink Ribbon observes it in Pakistan as PINKtober. The theme of this year’s campaign is #SaveThe9th which hinges around the concept of sensitizing the society to support Pink Ribbon’s cause of building Pakistan’s first dedicated breast cancer hospital to save every 9th woman who is at high risk of breast cancer.

Every year, 90,000 new cases of breast cancer are reported in Pakistan. A majority of the cases are not recorded due to the sufferers’ shyness and social pressure. Moreover, the lack of healthcare facilities make the situation worse.